Katie Cousino, Mobile Strategy, joined Blue Cross and Blue Shield of Illinois in 2012. Katie is responsible for improving the member experience through mobile and digital solutions. From strategy to development, Katie helps dissect the latest digital trends and applies them to technologies and services that will benefit members today and in the future. She works on SMS functionality, mobile apps and mobile advertising projects. In addition, she leads the marketing innovation team by cultivating ideas to improve insurance management, health outcomes and reduce costs.
Prior to joining Blue Cross Blue Shield of Illinois, Katie was an account lead at a leading digital performance marketing agency where she delivered first in class search engine marketing results for CPG and auto industry clients including P&G, Diageo and GM. At a time when mobile was new she helped propel her clients into successful mobile programs that increased brand awareness and leads.