#ExpLoyaltyForum

Jonathan Ruchman | Brookdale Senior Living

Senior Director, Brand Experience

Jonathan Ruchman | Brookdale Senior Living

Senior Director, Brand Experience

Biography

Jonathan Ruchman joined Brookdale in February, 2014. He brings to Brookdale over 25 years of experience in brand marketing and customer experience. Jonathan’s career spans senior marketing roles with leading global advertising agencies including Grey Advertising (New York) and Euro RSCG (Chicago), serving brands such as Olive Garden, TWA, Avis, Hoover, Red Lobster, and others. Most recently, he served in key marketing positions at Allstate Insurance Company.  As Marketing Manager in the Corporate Marketing group, Jonathan developed the nationally recognized Allstate Good Hands® Field Goal Net program in college football.  As Senior Regional Marketing Manager, Jonathan led the Marketing and Customer Experience department for the $2 billion, five state Southern Region.  In this role, he worked with 750 local Allstate Agents on increasing customer loyalty and branding themselves locally through direct marketing, a digital storefront and co-op advertising.