#ExpLoyaltyForum

Daniel Moure | PureFormulas, Inc

Chief Marketing Officer

Daniel Moure | PureFormulas, Inc

Chief Marketing Officer
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Biography

Daniel Moure is chief marketing officer (CMO) of PureFormulas.com, where he oversees marketing programs, brand management, social media, public relations user experience, content strategy, agency relationships, and corporate sponsorships. During his tenure at PureFormulas, Moure’s leadership has strengthened existing partnerships and developed new ones that have enhanced both the company’s revenue and customer base, including new partnerships with NetSuite and Oracle. In 2014, Moure teamed both marketing and technology departments at PureFormulas to launch a new and improved, in-house designed pureformulas.com, featuring state-of-the-art personalization technology.

Prior to joining PureFormulas in 2012, Moure spent a decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies. There he led the development and implementation of multiple award-winning interactive strategies for some of the biggest advertisers in the space. Before Univision, Daniel spent time as marketing manager at Yupi.com (now msn.latino.com) and regional account manager at Young & Rubicam Latin America, where he serviced clients from some of the world’s leading brands, including Colgate-Palmolive, United Airlines, Texaco, Philip Morris, and Kraft.

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