#ExpLoyaltyForum

Outside-In: Three Ways FedEx is Reshaping Customer Experience in the Digital Age

Outside-In: Three Ways FedEx is Reshaping Customer Experience in the Digital Age

Customers are increasingly comparing their digital experiences across brands and industries. In the age of the customer, there is a heightened expectation for an intuitive and seamless digital experience.  Brands need to leverage outside-in orientation and design thinking to create those truly amazing experiences that drive customer loyalty.