#ExpLoyaltyForum

Know Thy Customer: The Customer-Centric Approach to Effective Marketing

May 11, 2018
2:00 pm

Know Thy Customer: The Customer-Centric Approach to Effective Marketing

Marketers must mine through the immense data field to pinpoint which consumer touchpoints will proliferate and consider contextual experiences such as consumer behavior, demographics and environment.

In this session, we will look at things such as:

  • Identify tools to enhance customer touchpoints and incorporate the evolution of technology in customer experiences
  • Create a roadmap for success