Digital Delivery: Customer Care Content That is Useful and Utilized
Today’s customers want to be able to self-serve online on their own time, but often digital content fails them. Taking to social media, email, chat and voice, they then get help from your support team. So, job done, right? Nope, as it can be done better. In this session, we will show you how you can utilize both established and new digital marketing tools and methods to improve digital customer care content to dramatically reduce the customer’s need to call and increase satisfaction.